Hubspot Drupal Integration: A Complete Guide
HubSpot Drupal integration helps B2B companies easily move website visitors into their CRM, making lead nurturing and customer conversion simpler and more effective.
Stop struggling with manual work, messy data, and uncoordinated marketing and sales efforts. Get modern with automated lead nurturing, seamless workflows, and powerful insights that drive results.
Connect your Drupal website with Hubspot CRM easily with Drupal integration modules like HubSpot, HubSpot API and Zapier. This captures all user actions on your website, turning them into useful data that helps your B2B business succeed. This blog explains how connecting HubSpot to your Drupal website helps B2B businesses. We discuss the advantages, specific Drupal modules you can use, and even share a fictional example to show the benefits in action.
What is HubSpot?
A leading customer relationship management (CRM) platform offering a full suite of tools for marketing, sales, and service. Its mission? To help businesses maximize sales and grow better.
What is Drupal?
A free and open-source eCommerce platform renowned for its flexibility and ease of use. It empowers individuals and groups to create and manage diverse websites, from blogs to corporate sites and online stores.
Hubspot Capabilities
HubSpot offers five core hubs designed to help businesses grow.
Free and fully functional tools
Leverage email marketing, form creation, landing pages, analytics, and more, all without paying a dime.
Seamless integrations
Connect it to your website and attract, engage, and delight leads and customers through optimized content, targeted campaigns, and exceptional support.
Drupal Capabilities
Content management made easy
Create and publish content effortlessly, even with limited technical expertise.
Unlimited content types
Unleash your creativity with diverse media and text formats, all highly customizable.
Intuitive tools
Simplify content creation and editing with user-friendly features.
Highly customizable
Adapt Drupal to your unique needs and preferences.
Hubspot Drupal Integration: The winning combination
Effortless lead capture with Hubspot Drupal Integration
Automatically transfer lead information from your website forms to HubSpot, eliminating manual data entry and errors.
Real-time insights
Gain deeper understanding of your website visitors and leads with comprehensive data analysis.
Streamlined workflows
Automate lead nurturing, sales follow-up, and customer service, freeing up your team’s time.
Personalized experiences
Deliver targeted messages and offers based on individual lead behavior, fostering stronger relationships.
Improved response times
Quickly route inquiries to the right team member, ensuring prompt and professional service.
Top 4 Drupal Modules for Hubspot Drupal Integration
These modules help in Hubspot Drupal integration and are compatible with Drupal 10.
HubSpot Client
The Hubspot Client module provides a client for the HubSpot API v3 SDK. It is intended to be used by other modules to integrate with HubSpot.
Hubspot API
The HubSpot API module provides a Drupal-friendly API integration with Hubspot. It is mainly for developers.
HubSpot
The HubSpot module integrates with Webform and the HubSpot API to submit Webforms directly to HubSpot’s lead management system.
HubSpot Forms
The Hubspot Forms module allows you to create HubSpot forms and embed them in your Drupal site.
Zapier
Zapier module connects your Drupal website to thousands of other apps (like HubSpot!), bridging the gap and allowing them to communicate seamlessly. Zapier seamlessly integrates Drupal with Hubspot and sends over every website interaction, email opens or clicks, form submission, or other information to and from Hubspot and Drupal systems.
HubSpot Drupal Integration: A Case Study
Learn How ProjMan (An imaginary SaaS Project Management Tool) Exploded B2B Growth with HubSpot-Drupal Integration
The Problem
ProjMan is drowning in manual data entry, siloed operations, and inconsistent lead nurturing. The b2b company’s marketing and sales teams are bogged down, leading to inefficiencies and lost opportunities. Enter the integration of HubSpot and Drupal to transform their business and skyrocket their B2B growth. Let’s see how ProjMan did it.
The Solutions
Data flow automation
Using the HubSpot Client module, ProjMan automated data flow between their Drupal website and HubSpot CRM, eliminating manual entry for:
- Contact information: Name, email, company, title, etc., seamlessly synced from website forms and Drupal user accounts.
- Deals and opportunities: New leads captured on the website automatically became deals in HubSpot, streamlining the sales process.
- Company data: Company information enriched contact profiles in HubSpot, providing valuable context for informed decision-making.
Centralized View
The HubSpot Contacts module integrated with Drupal user management, creating a unified customer journey for ProjMan. They gained:
- Website activity insights: Track website visits, form submissions, and content engagement for each contact, understanding their interests and behavior.
- Email engagement analysis: Monitor email open rates, click-throughs, and unsubscribes within HubSpot, tailoring future campaigns for better results.
- Complete sales interaction picture: View call logs, notes, and tasks associated with each contact, ensuring all teams are on the same page.
Streamlined Processes
ProjMan leveraged HubSpot’s Marketing Automation tools to:
- Nurture leads: Drip email campaigns automatically sent relevant content and offers based on interests and behavior, converting website visitors into qualified leads.
- Increase conversions: Automated email sequences reminded visitors about abandoned carts, demos, or downloads, boosting lead qualification.
- Save time and effort: Automated reports provided insights into campaign performance, website traffic, and lead generation, freeing up marketing and sales resources.
Tailored Content for Hubspot Drupal Integration
ProjMan used HubSpot’s personalization tools to speak directly to their ICP (Ideal Customer Profile)
- Display relevant CTAs: Different calls to action appeared on the website based on visitor persona, driving them towards targeted content offers.
- Personalize website content: Content and product recommendations were adapted to visitor behavior and interests, enhancing engagement and conversions.
- Segment email campaigns: Campaigns were segmented based on demographics, interests, and behavior, ensuring subscribers received relevant and valuable content.
Targeted Marketing
Hit the right audience! ProjMan segmented their audience in HubSpot based on:
- Demographics: Company size, industry, location, etc.
- Interests: Downloaded content, website pages visited, webinar attendance, etc.
- Behavior: Lead score, purchase history, support tickets, etc.
Targeted campaigns
They delivered targeted campaigns through:
- Personalized emails: Emails with relevant offers, case studies, and content based on individual recipient profiles.
- Targeted ads: Paid advertising campaigns focused on specific audience segments with tailored messaging and visuals.
- Dynamic website content: Website content adjusted dynamically based on visitor persona, showcasing relevant products and features.
Frictionless Journey
Create a seamless experience! ProjMan used HubSpot’s Workflows tool to automate key interactions, providing a frictionless customer journey across all touchpoints. This included:
- Welcome emails: Automated emails sent to new website subscribers immediately thanked them for signing up and provided valuable information, fostering positive engagement from the start.
- Abandoned cart reminders: Gentle yet effective reminders about abandoned carts prompted website visitors to complete their purchases, increasing conversion rates.
- Post-purchase follow-ups: Automated emails offered support, suggested complementary products, and encouraged further engagement, building long-term customer relationships.
Manmash Consulting: Experienced in Hubspot Drupal Integration
Leverage our expert Drupal consultants to seamlessly connect HubSpot and Drupal. We are experienced Drupal website developers and know the Drupal ecosystem very well. By integrating your Drupal site with your Hubspot CRM, we can unlocks a unified view of your audience, revealing their behavior and journey through the buying process, empowering your decision-makers with actionable insights.
Contact Manzar Mashhood, Founder and CEO of Manmash Consulting on Linkedin or on his Whatsapp number +923331200550.
