Growth Driven Design for Membership Organizations: Discover what your members want, without the guesswork.
- Strategy
- The Launch pad
- Continuous Improvement
About Manzar Mashhood
Founder of Manmash Consulting
Manzar Mashhood is the founder of Manmash Consulting, a CiviCRM and digital marketing consulting firm for Associations, Chambers of Commerce, Nonprofits and other membership organizations. He worked as Digital Marketing Manager in Glue Up, a Membership Management Software, where he gained a deep understanding the unique management and marketing challenges membership organizations face, and how to help navigate those challenges.
Why Traditional Website Design Methodology is Broken? Traditional web design approach results in websites that are hard to navigate and not user friendly.
Traditional web design is not a data-driven approach. Instead, it is more of a creative process that is based on the designer’s intuition. This can be a drawback in today’s competitive marketing landscape, where membership organizations need to constantly test and improve their websites to stay ahead of the competition.
Traditional web design is often based on the designer’s intuition or experience. It is not based on real data about how members interact with websites. This can lead to websites that are not user-friendly or that do not convert visitors into paying members.
Traditional web design websites take months to go live. This is because the traditional web design process is time-consuming and inefficient. It can take months to go from the initial design phase to the launch of the website.
The Basic Framework of GDD
How a Growth-Driven Website Design journey begins and continues
Strategy
The Launch Pad Website
Continuous Improvement
1. Strategy Set SMART Goals, Develop Buyer Personas, Conduct Qualitative and Quantitative Research, and Create a Wishlist
The Strategy Phase is the first and most important stage of Growth-Driven Design. It lays the foundation for the rest of the process by ensuring that you have a clear understanding of your goals, your users, and your website’s performance.
Our Growth Driven Design Agency will be involved with you in every step of the Strategy Phase so that together, we can create a rock-solid foundation for your website that helps you understand your ideal customer and achieve your business goals.
1.2 Wishlist Brainstorm, prioritize, and manage a wishlist to gather ideas and prioritize features for your new website
We gather insights from key people across your organization, such as sales and customer success, to brainstorm and prioritize a list of features and functionalities for your new website.
This helps us create a wishlist of the most valuable features and functionalities that will inspire your users to take a desired action on your website and convert into paying customers.
We then analyze results and manage the wishlist on an ongoing basis to ensure that it remains up-to-date and relevant.
2. Launch Pad Website Quickly build a functional website by running an 80/20 analysis on your wishlist
The Launch Pad phase is the second phase of the Growth-Driven Design process. It’s a quick and easy way to build a website that’s better than what you have today without having to spend a lot of time or money, and it allows you to start collecting data on user behavior so you can make informed decisions about how to improve your website over time.
Web Design Consultants at Manmash Consulting have a deep understanding of GDD and can help you get started on the right foot and ensure that your Launch Pad website is a success.
3. Continuous Improvement Iterative website development and enhancements based on user insights and feedback
Manmash Consulting will help you in continuously improving your website and delivering an outstanding user experience.
We use a holistic approach that leverages user data, agile principles, user-centric design, data analysis, and cross-team collaboration.
We’re here to help you every step of the way. We’ll work with you to collect user data, identify areas for improvement, and implement changes in 7, 14 or 30 days sprints to make sure your website is always evolving, meeting the needs of your users, and helping you achieve your business goals.
3.1. The Growth Driven Web Design Performance Roadmap Focusing on most impactful elements to achieve website goals and user satisfaction
The GDD Website Performance Roadmap is a proven framework for building a peak-performing website through continuous improvement. However, it can be difficult to know where to start and how to implement the roadmap effectively. That’s where Manmash Consulting comes in.
We are a leading Growth Driven Design agency that understands that each business is unique. Our approach is tailored to your specific needs and objectives. We commit to themes for extended periods, ensuring that you gain meaningful user insights and build traction in the right direction.
This roadmap helps our consultants set clear expectations with clients, measure progress, and align our efforts with the long-term vision of the website.
- Establish theme focuses on growing website users/traffic
- Optimize theme focuses on optimizing conversion rates
- Expand theme focuses on finding news ways to grow the website like building digital assets and products
